About This Item

These candy-striped Adidas cleats, with their broken-heart, red laces, and gold three-stripe logo are clearly one of a kind. Using clothing to represent culture and experience in athletics has been common for hundreds of years. When Africa hosted the World Cup for the first time in 2010, the passion and culture that the fans showed through their apparel brought the entire nation together. The country was able to be seen and represent themselves on a national stage, and chose to do so through their clothing. Now, years later, athletes all over the country, in almost every sport in the country, are representing their struggles and passions through apparel.

However, sports isn’t just about representation and societal change. Using sports as a guideline allowed me to explore many other advantages of athletics. Using athletics as an economic benefactor is just another way that that sports can be utilized in society. The Amateur Sports Act of 1978 allowed for sports to provide great economic advantages to Indianapolis. Many cities in Indiana hosted sporting events where athletes were able to do what they love and express themselves how they chose, but also bring in money for the cities and states that they represent. Sports represent a major driving force economically for IU, and players still have the ability to express themselves or their life anyway they may choose. Being able to combine something you love to do, while providing economic benefits, and expressing who you are and what you’re about is something special.

From the Contributor

The significance. Well, I like to paint and for it to be on cleats I think it’s significant because cleats represent what I love to do, which is football. So, for me to put it on the most important necessity you need to play any sport, which is a pair of cleats, I think it makes it significant that I get to express myself on my footwear.

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